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How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard

Sep 12, 20152 min read

My immediate takeaway is that you can't measure things you cannot base decisions on. So unless there is a meaningful decision you're trying to make...

How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

Sep 12, 20151 min read

It's interesting to build products that focus on having people love them rather than building the next new cool widget. This is what apple did with...

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

The Connected Company by Dave Gray and Thomas Vander Wal

Sep 12, 20151 min read

I found a good review here

The Connected Company by Dave Gray and Thomas Vander Wal

Lean Branding by Laura Busche

Sep 12, 20151 min read

Just like building a lean product, branding also needs to be done in a lean way. Very interesting book about what things to think about and watch out...

Lean Branding by Laura Busche

UX for Lean Startups by Laura Klein

Sep 12, 20151 min read

Building UX for a lean startup requires pieces to be put together in a way that they can easily grow. Normal UX discussions show that everything needs...

UX for Lean Startups by Laura Klein

The Art of the Start: The Time-Tested, Battle-Hardened Guide by Guy Kawasaki

Sep 12, 20151 min read

Another startup book by one of Apple's best.

The Art of the Start: The Time-Tested, Battle-Hardened Guide by Guy Kawasaki